Building a new approach for Prada
During my time at DJA, we developed a new approach for Prada’s advertising, establishing a fresh editorialised style that speaks to a younger, global audience.
Executions include global campaigns featured in print and on billboards, as seen below in Tokyo.
It also includes tailored campaigns for all of Prada’s digital channels: Product-focused shoots guarantee seamless content coverage throughout the season.
As an additional activation tool, we designed a luxurious collectible item: An elegant cloth-bound case housing prints of the campaign.
