An influencer adventure with Woolrich

For outerwear brand Woolrich, we  conceived a year-long programme around  the idea of Women in the Outdoors. Featuring six incredible influencers, we created inspirational content empowering women to explore the outdoors on their own terms.

We produced stills and films exploring each character’s personal history by employing a variety of locations and textures.

Based around genuine communities and featured on the social media accounts of our talents, this campaign helped Woolrich to substantially extend its female target market.